Larissa Talpash is a consultant of Invicta. She is a dedicated, adaptable, diplomatic, and articulate team leader who builds collaborative relationships to implement pragmatic solutions that achieve results.
With her specialization in client and agency relationship management, methodology design and implementation, and data analytics, Larissa crafts strategies that help clients achieve their business and sales objectives. She effectively defines multi-channel campaigns, develops measurement plans for marcoms initiatives, and enjoys working with stakeholders to identify and prioritize goals that build their brand.
Prior to Invicta, Larissa worked with start-ups, SMBs, and multinationals predominantly in the ITC sector as a marketing and business strategist. With over 20 years’ experience, she has developed, managed, and delivered successful programs and projects for clients (eg: IBM, AMD, Cisco, Intel, Motorola, Samsung) in multiple geographies.
Larissa was formerly a Director at George P Johnson (GPJ), the world’s leading experiential marketing company. Starting as a marketing strategist on GPJ’s IBM account, she advanced to become the lead strategist for IBM’s world-wide Software Group, and then assumed the role of global strategy lead for the AMD account. After leaving GPJ, Larissa has helped a variety of companies with product launches, measurement strategies, rebranding, and marketing and sales modernisation programs.
Larissa holds a Masters Diploma in Business & Sports Administration from Concordia University, Montréal, QC, Canada.